Running in the dark can put athletes at risk, which is why the Nova illuminated smart jacket was created, offering runners a safer means of completing late night or early morning workouts.
This jacket helps runners stay visible while eliminating the need for bulky gear, like head lamps or reflective bands. This jacket comes complete with an array of features and functions that equally prioritize safety and comfort, making for the perfect addition to any athlete's closet. The Nova jacket features a series of green lights which offer enhanced visibility on both the front and back of the runner. These lights can shine in two different brightness modes, making the runner visible from as far as 400 meters away.
Why This Trend Is Growing
- High-visibility Running Jackets
- Disruptive innovation opportunity: Develop smart running jackets that incorporate advanced lighting technology and enhance visibility for athletes.
- Safer Nighttime Workouts
- Disruptive innovation opportunity: Create innovative safety solutions for athletes, such as smart wearables that improve visibility during night runs.
- Eliminating Bulky Gear
- Disruptive innovation opportunity: Design lightweight and comfortable athletic gear that eliminates the need for bulky accessories like headlamps or reflective bands.
Industries Being Reshaped
- Athletic Apparel
- Disruptive innovation opportunity: Introduce smart fabrics and technologies into the athletic apparel industry to improve safety and visibility for athletes.
- Wearable Technology
- Disruptive innovation opportunity: Combine wearable technology and safety features to develop new smart products for fitness enthusiasts.
- Sports Accessories
- Disruptive innovation opportunity: Develop innovative sports accessories that enhance visibility and safety for athletes engaging in nighttime activities.
