With the 2012 Summer Olympics just around the corner and summer itself almost in full swing, it is only natural that the fitness fashion fad is still alive and kicking as the Notting Hill Girls photo series shows. Although the outfits showcased throughout the photoshoot are undoubtably stylish, it is nice to see that they are more so practical and sporty. It shows that women can wear comfortable tech gear without sacrificing their fashionable look.
The Notting Hill Girls photo series was shot by London-based photographer Antony Nobilo. Styled by Sally Dixon, models Ania Kedzior and Pernilla show how sport pieces from such brands as Adidas and Nike can be made to look incredibly chic. The looks were completed with messy updos by Stephen Lacey and strong brows by Daisy Whitney.
What Makes This Trend Stand Out
- Fitness Fashion Fad
- Opportunity for fashion and fitness industries to collaborate and create functional yet appealing sports clothing.
- Practical and Sporty Style
- Growing demand for sportswear that is comfortable, practical, and fashionable creating opportunities for companies who manufacture such products.
- Tech Gear for Women
- Increased adoption and demand for wearable technology in women's sportswear, creating opportunities for tech companies and fashion designers to collaborate.
Sectors Adopting This
- Fashion Industry
- Opportunity to collaborate with fitness brands and create stylish yet practical sportswear.
- Fitness Industry
- Opportunity to expand the range of practical yet stylish sportswear in the market and cater to the growing demand.
- Technology Industry
- Opportunity to collaborate with fashion designers to create wearable technology for women's sportswear.
