Great Hill Partners, the US-based investment company who has backed successful businesses including Wayfair, has taken an interest in the small creative business platform NotOnTheHighStreet. The company was founded in 2006 by Sophie Cornish and Holly Tucker and offers a selection of unique and chic products "for those people who seem to have everything" including original products from small UK based creative businesses.
Great Hill Partners is having "advanced talks" with NotOnTheHighStreet, with hopes to acquire the platform for £150M. According to a recent source, at this time it is unknown whether Great Hills Partners will operate full ownership of the platform, but it is assumed that the investment firm will buy a majority stake.
Image Credit: NotOnTheHighStreet
What's Driving This Trend
- Acquisition of Small Creative Business Platforms
- Businesses acquiring small creative business platforms can benefit from their unique products and customer base.
- Investment in Collaborative Marketplace Platforms
- Investing in collaborative marketplace platforms can allow businesses to tap into a growing market of unique and local products.
- Supporting Small Businesses Through Marketplace Platforms
- Marketplace platforms that showcase small business products can help these businesses reach a larger audience and increase sales.
Who This Affects Most
- E-commerce
- E-commerce companies can expand their product offerings by acquiring small creative business platforms.
- Investment
- Investment firms can invest in collaborative marketplace platforms and benefit from the growth potential of this market.
- Small Business Support
- Platforms that support small businesses can help these businesses gain visibility and growth opportunities.
