These notebooks were designed by 'Moleskine' to be the ideal writing-related holiday gift.
The notebooks are being sold on the Moleskine website as well as on the Barnes & Noble site. They are inspired by the popular book series and TV show 'Game of Thrones' and another extremely popular book series 'Harry Potter.' The notebooks come in a variety of designs, with the Game of Thrones collection featuring direwolves, dragons and a lion. The Harry Potter notebook comes in the form of the 'Marauder's Map' -- complete with footprints, spells and a mock blueprint of Hogwarts.
These notebooks were designed to function as ideal gifts for fans of the Harry Potter and Game of Thrones series.
Key Themes Behind This Trend
- Fantasy-inspired Stationery
- Moleskine's fantasy-inspired notebook collections highlight the potential for stationery to become an extension of popular entertainment franchises.
- Gifts for Fandoms
- The trend of creating merchandise catering to popular fandoms continues to be a viable market for retailers hoping to capture niche audiences.
- Book-inspired Merchandise
- The popularity of book series such as Game of Thrones and Harry Potter can be leveraged to create products that resonate with dedicated fan bases.
Where This Applies
- Stationery and Office Supplies
- Companies in the stationery and office supplies industry can partner with popular book series franchises to create extension merchandise such as themed notebooks.
- Retail
- Retailers such as Barnes & Noble can expand their offerings to appeal to dedicated fan bases by stocking merchandise such as fantasy-inspired notebooks.
- Entertainment
- Production companies and studios such as HBO and Warner Bros. can profit from leveraging the popularity of their franchises to produce extension merchandise, including stationery.
