/017 is a retail label based in Vancouver and it recently created a lookbook to showcase fashion label CMMN SWDN's new Fall/Winter 2018 collection surrounding the idea of Nostalgic Future. The editorial highlights the collection's technical pieces with the concept in mind of redefining what traditional apparel means. The photoshoot's setting takes place at Simon Fraser University and it is intricately chosen due to its brutalist architecture by Arthur Erickson.
The frames that the architecture creates perfectly integrate itself in contrast to the bold cuts and shapes of the pieces in the new CMMN SWDN collection. Some standout items in the seasonal range include the largely fitted Check Roman Technical Jacket, the Storm Cargo pants with multiple pockets, and the dyed wool Spor Sergey shirt.
Key Themes Behind This Trend
- Nostalgic Future Fashion
- Explore the concept of Nostalgic Future in fashion by redefining traditional apparel with technical pieces.
- Brutalist Architecture in Fashion
- Incorporate the bold cuts and shapes of fashion pieces with the stark and contrasting aesthetics of brutalist architecture.
- Technical Fashion Photography
- Showcase fashion collections that feature technical pieces through carefully selected settings and architecture.
Where This Applies
- Fashion Design
- Revolutionize traditional fashion by incorporating technical elements and embracing the Nostalgic Future concept.
- Retail
- Create unique fashion experiences by curating fashion collections that juxtapose the aesthetics of brutalist architecture.
- Photography
- Capture the essence of technical fashion through carefully selected settings and architecture, highlighting the blend of technical apparel and design.
