Images of the much-anticipated North Face x Supreme S/S 2012 collection have debuted online, showcasing the capsule collection's color palette and unique cartographic pattern. The crossover collection will be released on April 26 at Supreme's New York City, Los Angeles and London stores, as well as online, and will be followed by a release in Japan on April 28.
The stylish collaborative collection will include the Venture jacket, Wayfinder 25 rolling bag and Hot Shot backpack, which are all priced between US$140-$200. Each item in the line is available in both color palettes, which are navy blue and beige or black and white. The pattern for the line features an old world map with the Supreme logo juxtaposed amidst the continents.
Key Themes Behind This Trend
- Cartographic Capsule Collections
- Opportunity for fashion brands to collaborate with artists and incorporate unique cartographic patterns into their collections.
- Limited Edition Collaborative Collections
- Potential for brands to create hype and increase demand by partnering with influential streetwear or high fashion brands for exclusive capsule collections.
- Geographical Themed Fashion
- Emerging trend of incorporating maps or geographical elements into fashion designs for a unique and distinctive look.
Where This Applies
- Fashion Industry
- Fashion brands can explore innovative collaborations and unique design elements to create limited edition collections that appeal to consumers' desire for exclusivity and creativity.
- Streetwear Industry
- Streetwear brands can embrace the trend of collaborating with established fashion brands to create limited edition collections that generate buzz and attract a wider range of consumers.
- Travel Gear Industry
- Travel gear brands can tap into the trend of incorporating geographical patterns into their products to offer distinctive and visually appealing options for travelers seeking stylish and functional gear.
