The North Face White Label lookbook showcases a range of practical clothing items and accessories for the outdoors in a playful way. Instead of embracing what Mother Nature has to offer, it is shot in studio with some creative props including a tree stump, fake snow, floating leaves, rope, lanterns and more. The imagery evokes the great outdoors without actually being set in the great outdoors.
Launching in the South Korean market, the North Face White Label lookbook displays technical garbs and accessories that have been updated with modern cuts, patterns and details. Highlighting the fall/winter 2014 collection, the lookbook is chock full of warm layers that could be worn in the city or the wilderness.