The North Face White Label lookbook showcases a range of practical clothing items and accessories for the outdoors in a playful way. Instead of embracing what Mother Nature has to offer, it is shot in studio with some creative props including a tree stump, fake snow, floating leaves, rope, lanterns and more. The imagery evokes the great outdoors without actually being set in the great outdoors.
Launching in the South Korean market, the North Face White Label lookbook displays technical garbs and accessories that have been updated with modern cuts, patterns and details. Highlighting the fall/winter 2014 collection, the lookbook is chock full of warm layers that could be worn in the city or the wilderness.
Why This Trend Is Growing
- Practical Outdoor Clothing
- The demand for functional and fashionable outdoor clothing is growing, presenting opportunities for innovative designs and materials.
- In-studios Brand Showcase
- Brands can create immersive and creative in-studio lookbooks to showcase their products in a unique and captivating way.
- Urban Wilderness Fashion
- The trend of blending outdoor-inspired fashion with urban aesthetics opens up new market segments for clothing brands to explore.
Industries Being Reshaped
- Outdoor Apparel
- Companies in the outdoor apparel industry can leverage this trend to redefine what practical outdoor clothing looks like.
- Photography and Styling Services
- Professional photographers and stylists can cater to brands looking to create visually striking in-studio lookbooks.
- Fashion Retail
- Fashion retailers can seize the opportunity to curate collections that cater to the growing market of urban wilderness fashion enthusiasts.
