A North Face waterproof jacket is plunging back into the mainstream market as the brand taps its archives to revive the silhouette with two new colorways — Aztec Blue and High-Rise Grey.
The performance-forward outerwear features high-quality materials that will undoubtedly serve as protection for the urban dweller or the adventure seeker. The piece spotlights a two-layer Gore-Tex that is seam-sealed and leak-proof. Given the premium materials, the revived North Face waterproof jacket is breathable and lightweight.
The product is identified by the name 'Mountain Light GTX' and made its debut in 1994. This updated initiative is a testimony to the value of brand heritage. As consumers are increasingly looking to nostalgia for wardrobe inspiration, labels are finding increasing merit and potential in the aesthetics of old silhouettes and designs.
Photo Credits: Alex de Mora/ Hyperbeast
90s-Inspired Outerwear Revivals
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Customer Experience-Focused Retail Stores
Contemporary Inclement Weather Apparel
Adventure-Focused Personalized Jackets
Stylistic Technical Outerwear
Renewed Clothing Programs