The new Noah collection stays true to the utilitarian menswear brand's simplistic aesthetic, however a few of the graphics on its tees take it a little deeper.
Offered in a variety of different colors that range from black and white to a powerful red, the images included on the t-shirts show a scene of war, along with the words "Why Can't We Be Friends?" written beneath. These images vary a bit as well, as does the colorway of the typography that carries the message.
In addition to this, the new Noah collection, which was made for the Fall/Winter 2016 season, includes a selection of hoodies, hats, crewneck sweaters and jackets. While the Noah name can be found on the pieces, it appears minimally on most.
Key Themes Behind This Trend
- Utilitarian Menswear
- Disruptive innovation opportunity: Create utilitarian menswear with thought-provoking graphic designs.
- Contrasting Typography
- Disruptive innovation opportunity: Incorporate typography with contrasting colorways to make a bold statement in graphic designs.
- Minimal Branding
- Disruptive innovation opportunity: Embrace minimal branding for apparel and accessories to create a sense of exclusivity.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Explore new ways to incorporate graphics and thought-provoking messages in fashion apparel.
- Streetwear
- Disruptive innovation opportunity: Target the streetwear market by creating apparel with powerful, contrasting graphics.
- Accessories
- Disruptive innovation opportunity: Design hats, hoodies, and jackets with minimal branding for a unique and exclusive look.
