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Tailored Menswear Editorials

Stockholm Magazine's 'No Time For Us' Photoshoot is Bespoke

— October 3, 2012 — Fashion
Stockholm Magazine's 'No Time For Us' editorial focuses upon a series of tailored menswear pieces, only with flirty feminine touches. Model Frida Gustavsson crosses the line between the two fashion realms as she wore neck ties, long shapeless pea coats and oversize blazers.

Stylist Oscar Lange decided upon this bespoke slant for No Time For Us. The almost androgynous ensembles worked well amid the plush hills, barns androcky waterfronts, picturesque fall scenes that one would expect to find only in Stockholm.

This Andreas Ohlund production is now available for viewing in the publication's Autumn/Winter 2012 issue. The photographer picked up on Gustavsson's best angles as she played in the fields with young girls and hung from a weathered swing set.
Trend Themes
1. Tailored Menswear - Opportunity for disruptive innovation: Create a line of tailored menswear that incorporates flirty feminine touches, catering to individuals who want to blend traditional menswear with elements of femininity.
2. Androgynous Fashion - Opportunity for disruptive innovation: Develop a collection of androgynous ensembles that can be worn by both men and women, tapping into the growing demand for gender-neutral fashion.
3. Outdoor Fashion Photography - Opportunity for disruptive innovation: Explore creative outdoor locations and settings for fashion photography, capturing models in picturesque environments to create unique and captivating visual storytelling.
Industry Implications
1. Fashion - Opportunity for disruptive innovation: Integrate elements of tailored menswear with feminine touches, pushing the boundaries of traditional fashion norms and attracting a diverse range of consumers.
2. Gender-neutral Fashion - Opportunity for disruptive innovation: Design clothing that blurs the lines between traditional gender roles, embracing androgynous fashion and catering to individuals seeking gender-neutral clothing options.
3. Fashion Photography - Opportunity for disruptive innovation: Experiment with unconventional outdoor locations and settings for fashion shoots, creating visually stunning images that stand out in the saturated fashion photography market.
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