Nordstrom's Olivia Kim unveils another sneaker model to add to her No Cover collection alongside Nike. The latest design takes on the Air Force 1 Low as the foundational silhouette. Kim draws inspiration from hip hop and rave culture that thrived during the 90s in New York.
The No Cover capsule features five silhouettes in total and the Air Force 1 model blends a mixture of premium materials. The uppers are constructed from blue corduroy textiles and the Swoosh emblem is informed by faux snakeskin in a glowing hue. Notably, this Swoosh motif has been seen before -- in 1996, the 'Snake' Air Force 1s launched with the same Swoosh. The latest model is set to launch later this week on Halloween.
Image Credit: Nike
Why This Trend Is Growing
- Rave-inspired Sneakers
- There is a disruptive innovation opportunity to create a line of rave-inspired sneakers with unique and glowing features.
- Premium Material Sneakers
- There is a disruptive innovation opportunity to create a line of sneakers made from high-quality and unique materials such as corduroy and snakeskin.
- Nostalgia-inspired Sneakers
- There is a disruptive innovation opportunity to create a line of sneakers that draws inspiration from past decades, such as the 90s rave culture that inspired the No Cover collection.
Industries Being Reshaped
- Fashion
- The fashion industry can use the latest sneaker design as inspiration to create unique and creative footwear that blends premium materials with nostalgia.
- Sportswear
- The sportswear industry can experiment with unique materials and designs to create both functional and fashionable footwear.
- Music Merchandise
- The music merchandise industry can create collaborations with musicians to create unique sneakers inspired by music culture such as rave music.
