Even for the most hardcore all-natural, vegan, GMO-free consumers, deodorant is the one product that people often break faith for, but with Ursa Major's 'No BS Deodorant', that need not be the case any longer. The unscented product eliminates underarm odor and absorbs excess moisture by using a complete list of naturally derived ingredients.
Some of the ingredients in Ursa Major's No BS Deodorant include hops for neutralizing unpleasant odors, aloe for soothing and hydrating, and Saccharomyces ferment, a probiotic enzyme that eats odor-causing bacteria. However, the most notable ingredient might be the kaolin clay — a soft, mild clay that gives the deodorant antiperspirant properties by naturally absorbing underarm sweat.
Ursa Major, which is based out of Vermont, promises 100 percent naturally derived products that are free from petrochemicals, sulfates, parabens, and other chemicals and toxins.
Why This Trend Is Growing
- Natural Clay-based Deodorants
- The trend of using natural clay-based ingredients in deodorants provides an opportunity for disruptive innovation in the personal care industry.
- Naturally Derived Ingredients
- The use of naturally derived ingredients in products like deodorants presents an opportunity for disruptive innovation in the beauty and skincare industry.
- Chemical-free Products
- The demand for chemical-free deodorants creates an opportunity for disruptive innovation in the wellness and personal care industry.
Industries Being Reshaped
- Personal Care Industry
- The personal care industry can explore innovative ways to incorporate natural clay-based ingredients in their deodorant products.
- Beauty and Skincare Industry
- The beauty and skincare industry can tap into the use of naturally derived ingredients to create more sustainable and eco-friendly deodorant options.
- Wellness Industry
- The wellness industry can cater to the growing demand for chemical-free products by offering innovative and safe alternatives to traditional deodorants.
