Skateboard clothing and accessory brand Nixon is well-known for their watches, most of which are reflective of the skater lifestyle. The Nixon 'Mellor' however, is for when you need to trade in your Vans for a suit.
The Nixon 'Mellor' was designed exclusively for New York City retailer Bergdorf Goodman. The grown-up hipster timepiece features Swiss automatic timing and comes in either black or brown.
Implications - Younger consumers are looking for alternatives from their casual apparel. Not satisfied with their designs going in just one direction, companies need to create designs that offer variety. Designers will recognize this need for more innovation within a single market as shoppers are branching out in terms of their tastes and interests.