Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Nissan Juke 'iPhone iAd' Takes You on a Mission for Donuts

 - Nov 24, 2010
References: nissanusa & adsoftheworld
This Nissan Juke 'iPhone iAd' clearly marks the beginnings of integrated app and TV advertising and was created by the TBWA\Chiat\Day L.A. advertising agency. The proletariat protagonist of this car commercial story line invites the customer to engage in an exciting interactive world of a living comic book animation.

Targeting an audience less concerned with boring vehicle safety and reliability, the Nissan Juke iPhone iAd captures the fast-paced technological generation, looking for a fun and fearless car to drive them to the donut shop.