The Nike Zoom Pegasus 36 will have a new NFL-themed release right before the NFL 2019/2020 season. The new shoe themes are modeled after each NFL team and feature team logos on the tongue as well as the heel. The team's name will be placed on the insole of the shoe. Contrasting team colors were included in the South and the laces of the shoes. Currently, 15 of the 32 NFL teams have been included, such as the Green Bay Packers, New England Patriots, and San Francisco 49ers.
The line of NFL themed Nike Zoom Pegasus 36 shoes will have a reduced weight design that also focuses on breathability. The shoes will also incorporate Nike's Flywire lacing and will have a $130 price point.
Image Credit: Nike/ NFL
Key Themes Behind This Trend
- Sports-themed Apparel
- There is an opportunity for other athletic apparel companies to release branded products for fans of various sports leagues.
- Fan-targeted Marketing
- This trend presents an opportunity for marketers to target specific fan bases with products tailored to their team affiliations.
- Personalized Branded Products
- This release presents an opportunity for companies to offer more customizable and branded products like personalized shirts and accessories for fans.
Where This Applies
- Athletic Apparel
- The sports-themed apparel trend presents an opportunity for athletic apparel companies to expand their offerings to include branded products for fans.
- Marketing
- Fan-targeted marketing opens up new opportunities for marketers to sell branded products to specific fan bases.
- Customizable Products
- Personalized branded products offer an opportunity for companies to expand into the customization and personalized product market for sports fans.
