Test run any pair of shoes with the Nike Trial Van. The promotional van will be touring Europe with over 1,000 pairs of shoes available to test. No sales pitch. Just shoes, advice, and water.
Implications - Normally when you go to buy a pair of new kicks, the ritual includes slipping them on in the store and taking a few careful steps up and down the aisle. It is really such a great idea to be able to really try out the shoes in an activity that will truly test out how they feel without being so constrained within a store. This practice needs to make its way towards North America.