Have you ever wondered how a film director would design a shoe? Well, with the Nike Blazers, you can now see for yourself.
These cool kicks are a collaborative project between Nike and film director Spike Lee. The Nike Blazers feature colors of the African flag and Spike Lee's glasses on the tongue (which are a signature item of Spike Lee).
Implications - Film and fashion have always complemented each other and these Nike Blazers are just one example of a successful collaboration between two different industries. By thinking outside of the box and aligning your brand with something outside of it's immediate industry, you can tap into new consumer markets.