Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Nike Hyperwarm Flex is "The Most Technical First Layer in Sport"

 - Oct 9, 2014
References: nikeinc
Winter workouts and athletic events taking place in cold climates will be much more bearable thanks to Nike Hyperwarm Flex. Touted as "the most technical first layer in sport," it focuses on providing comfort and protection in a warm, dry and flexible manner. These factors significantly impact an athlete's mental acuity, muscle reactivity, flexibility, speed and agility.

A top and pant combination, the Nike Hyperwarm Flex looks as though it could be part of a superhero's uniform, that is how serious it is. Carmen Zolman, Design Director for Nike Training, says, "We are always asking ourselves how we can use Nike innovation, science and experience to enable athletes to perform in the worst that Mother Nature throws at them."