The Nike Feather Pavilion is a part of the Nike Flyknit Collective Project and is made entirely from recycled materials. Lead designer Arthur Huang has become known for creating eco-friendly artwork, like the EcoARK, the world's first functional public structure that is made from 1.5 million recycled PET bottles.
The Nike Feather Pavilion "allows people to go into its circular piano-like structure and basically jump around or do exercises on it, creating different spatial sensation that moves through cables," says Huang. The interactive nature of the installation plays to the sport-centric core of the Nike Flyknit Pavilion, which is currently being displayed in Beijing.
Companies have been increasingly supporting artists and incorporating art into their products. This aligns businesses with culture, which builds relationships between customers and brands.