Berlin-Inspired Apparel

The Nike F.C. Holiday Collection is Modelled By the Boateng Brothers

The Nike F.C. Holiday 2014 collection is a line of sportswear that is inspired by the footballing talents to emerge from Berlin, a city renowned as being a breeding ground for raw footballing talents who go on to experience glory at the elite level.

Two of the collection's ambassadors are the German-Ghanaian Boateng brothers Jerome -- who plays for Germany -- and Kevin-Prince, who plays for Ghana. The half-brothers learned to play in unforgiving street games in Berlin, something that gave them the skill, tenacity and willpower that saw them succeed at the highest level.

The Nike F.C. Holiday 2014 collection is available for purchase at select global Nike Sportswear retail stores as well as Nike's online store. It includes the Nike F.C. Glory Tee, Nike F.C. N98, Nike F.C. Scarf and AW77 Hoodie.

City-inspired Apparel
Exploring the unique fashion and design attributes of different cities could lead to innovative sportswear.
Athlete-inspired Apparel
Creating clothes based on the experiences and personalities of athletes could result in sportswear that is both functional and fashionable.
Street Game-inspired Sportswear
Drawing inspiration from the street games played in various countries could lead to innovative sportswear designs rooted in the cultures of those locations.

Who This Affects Most

Sportswear
Innovative fashion designers could explore the unique attributes of different cities and athletes for inspiration to create a new line of sportswear.
Athletic Apparel
Sportswear companies could study the skills and experiences of successful athletes to design and market athletic apparel that speaks to their individual traits.
International Fashion
Exploring the unique street games played in different countries and the fashion associated with them could lead to innovative designs and international fashion collaborations.
SCORE
1.4 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 13%
Freshness 8%

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