Video Game-Inspired Sneakers

The Nike Dunk Low Super Mario Bros. Design is a Custom Look

Sneaker designer Andrew Chiou has unveiled his latest custom design, a Nike Dunk Low Super Mario Bros.-inspired look called “What the Super Mario.” With the release of the Super Mario Bros. Movie coming soon in April, the arrival of this custom sneaker gives fans of the video game franchise and the designer much anticipation with this special reimagination of the Nike Dunk Low sneaker.

The sneakers are completely mismatched as they display a colorful patchwork assembly of Super Mario Bros. characters and items. There are Mystery Box graphics covering the toe box with Mario cap references on the heel. Additionally, there are Bullet Bills featured on the mudguard and Toad’s mushroom hat on the medial panels. Characters and items from Super Mario Bros. include Princess Peach, Yoshi, Princess Daisy, Wario, Bowser, Boomerang Flower, and more. This Nike Dunk Low “What the Super Mario” customs can be found at Andrew Chiou's website.

Image Credit: Andrew Chiou, <a rel='nofollow' href='https://hypebeast.com/2023/2/nike-dunk-low-what-the-super-mario-andrew-chiou-custom-info'>hypebeast</a>, <a rel='nofollow' href='https://hypebeast.com/2023/2/nike-dunk-low-what-the-super-mario-andrew-chiou-custom-info'>hypebeast</a>

Video Game-inspired Custom Sneakers
Designing custom sneakers inspired by video games is a growing trend in the fashion industry.
Mismatched Patchwork Sneakers
Creating sneakers with colorful and mismatched patchwork designs is becoming increasingly popular among sneaker enthusiasts.
Nostalgia-inspired Footwear
Designing footwear inspired by nostalgic items and characters is a trend that is capturing the attention of consumers of all ages.

Where This Applies

Fashion
Fashion companies can take advantage of the growing trend of designing custom sneakers inspired by video games.
Gaming
Gaming companies can look into collaboration opportunities with sneaker brands to design sneakers inspired by their game characters.
Streetwear
Streetwear brands can incorporate nostalgic designs in their footwear to attract consumers who have a fondness for old video games and popular characters.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 89%
Freshness 16%

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