Today, streetwear label Supreme has teased a new collaboration with Nike on Instagram by posting an image featuring the Supreme x Nike Air Zoom Flight 95 in an eye-popping blue colorway. The new bright blue silhouette is shown alongside a previously released tan version of the sneaker, which features a paisley print on its side panels.
Based on the image, the vibrant blue version of the sneaker appears to feature a branded Supreme logo on the tongue and matching blue air bubbles. Aside from the color makeover, the rest of the Nike Air Zoom Flight 95 remains untouched, and, therefore, still features a suede finish and a signature Nike swoosh on the toe box.
Reportedly, the new blue version of the shoe will be one of three iterations to be released by the brand in the coming months.
Image Credit: Nike
Key Themes Behind This Trend
- Bright Sneaker Collaborations
- Opportunity for fashion brands to collaborate on bold and bright colorways for popular sneaker models.
- Customizable Sneaker Variations
- Opportunity for shoe companies to offer a range of customizable and interchangeable features for sneaker models, including colorways and logos.
- Limited Edition Sneaker Drops
- Opportunity for brands to create hype around exclusive, limited edition sneaker drops with unique colorways and designs.
Where This Applies
- Fashion and Apparel
- Fashion and apparel industries can take inspiration from bold and bright colorways in sneaker collaborations for their own product lines.
- Sports and Athletics
- Sports and athletics industries can offer customizable and interchangeable features for popular sneaker models for athletes of all levels.
- Marketing and Advertising
- Marketing and advertising industries can utilize the hype around limited edition sneaker drops to create unique campaigns and promotions.
