It's hard not to appreciate the Nike Air Max Ultra M. Designed by Nike's Chief Executive Officer himself, Mark Parker, it embodies his contributions to the longstanding partnership between HTM and Air Max. Borrowing elements from the BW (Big Window), the shoe is bold and loud, making a statement instantly.
In addition to that bit of inspiration, Mark Parker breaks down the thinking and emotion behind the Nike Air Max Ultra M even more. He was drawn to the past, specifically his own designs: the Vengeance, the Vortex and the Vector. Parker also wanted to introduce a bit of softness to the hard lines of the BW, which he achieved thanks to new technology like jacquard.