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Toy Teddy Kicks

Nike Air Force 1 Bearbrick Teams up with Medicom Toy for a Special Release

— December 4, 2011 — Fashion
Medicom Toy's World Wide Tour 2 has seen the release of special products with popular brands, and the latest one is the Nike Air Force 1 Bearbrick. This isn't the first time the sports brand has teamed up with the Japanese toy company.

The Nike Air Force 1 Bearbrick is a low-top model that takes on the aforementioned sneaker style. The upper is constructed with fake fur in a monochromatic tone that's contrasted by the white sole and laces. An additional detail is the the tongue tag has the Bearbrick '@' logo that's shaped in the head of the bear as a nod to the popular toy.

The Nike Air Force 1 Bearbrick will be available in black and brown.
Trend Themes
1. Collaborative Brand Partnerships - The trend of brands collaborating with popular toy companies presents an opportunity for business professionals to explore partnerships that leverage the influence and reach of both parties.
2. Limited Edition Collectibles - The rise of limited edition collectibles in the toy industry opens up innovative opportunities for businesses to create unique and highly coveted products that cater to collectors and enthusiasts.
3. Fusion of Fashion and Toys - The convergence of fashion and toys, as seen in the Nike Air Force 1 Bearbrick collaboration, offers business professionals the chance to explore creative and marketable ideas that blur the lines between these two industries.
Industry Implications
1. Sportswear - The sportswear industry can benefit from partnering with popular toy companies to create limited edition collectibles that appeal to sneaker enthusiasts and collectors alike.
2. Toy Manufacturing - Toy manufacturers can explore collaborations with fashion brands to create unique and stylish toy products that cater to a fashion-conscious audience.
3. Streetwear - The streetwear industry can capitalize on the trend of collaborating with toy companies to create exclusive and highly sought-after fashion pieces that resonate with both streetwear enthusiasts and toy collectors.
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