Ladies, the wait for summer will be unbearable after you see the new Spring/Summer 2011 Nike 6.0 Women’s lookbook. This lookbook features female athletes Monyca Byrne-Wickey, Carissa Moore, Ellery Hollingsworth and Lakey Peterson sporting the hottest in Nike activewear.
I applaud Nike’s use of actual female athletes in their new lookbook. I’d much rather see actual surfers modeling Nike’s new board shorts than some pouty-faced model who has probably never ridden a wave in her life.
What's Driving This Trend
- Female Athlete Activewear
- Activewear featuring female athletes as models disrupts traditional modeling standards.
- Authentic Representation Lookbooks
- Using authentic representations of athletes in lookbooks disrupts traditional fashion industry standards.
- Sports-inspired Fashion
- Combining sports and fashion creates innovative product opportunities for both industries.
Who This Affects Most
- Fashion Industry
- Fashion brands can disrupt their industry by using authentic representations of athletes in their lookbooks.
- Athletic Apparel Industry
- Using female athletes as models can create disruptions in the athletic apparel industry and disrupt traditional marketing methods.
- Sports Industry
- Sports brands can expand their offerings by combining sports and fashion to create innovative products that disrupt both industries.
