The Spring/Summer 2011 Nike 6.0 Women's Lookbook
Michael Hines — January 27, 2011 — Lifestyle
References: tinyurl & highsnobette
Ladies, the wait for summer will be unbearable after you see the new Spring/Summer 2011 Nike 6.0 Women’s lookbook. This lookbook features female athletes Monyca Byrne-Wickey, Carissa Moore, Ellery Hollingsworth and Lakey Peterson sporting the hottest in Nike activewear.
I applaud Nike’s use of actual female athletes in their new lookbook. I’d much rather see actual surfers modeling Nike’s new board shorts than some pouty-faced model who has probably never ridden a wave in her life.
I applaud Nike’s use of actual female athletes in their new lookbook. I’d much rather see actual surfers modeling Nike’s new board shorts than some pouty-faced model who has probably never ridden a wave in her life.
Trend Themes
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Female Athlete Activewear — Activewear featuring female athletes as models disrupts traditional modeling standards.
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Authentic Representation Lookbooks — Using authentic representations of athletes in lookbooks disrupts traditional fashion industry standards.
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Sports-inspired Fashion — Combining sports and fashion creates innovative product opportunities for both industries.
Industry Implications
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Fashion Industry — Fashion brands can disrupt their industry by using authentic representations of athletes in their lookbooks.
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Athletic Apparel Industry — Using female athletes as models can create disruptions in the athletic apparel industry and disrupt traditional marketing methods.
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Sports Industry — Sports brands can expand their offerings by combining sports and fashion to create innovative products that disrupt both industries.
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