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Educational Grocery Apps

Niels van Hoof's 'Taggie' Teaches Kids Where Food Comes From

— November 29, 2011 — Tech
Niels van Hoof, a Dutsch design student, has created an innovative teaching app called 'Taggie' that educates children on grocery store foods.

Designed for a graduation project at the Design Academy in Eindhoven, Niels van Hoof's Taggie smartphone app can be used to provide kids with information on fruits and vegetables, their origins, how they are grown and the different types and varieties. To use the app, you just have to aim the smartphone camera at the product's barcode, or tag, and scan it. Then, a 3D augmented reality animation pops up with the food's information.

Niels van Hoof hopes that by delivering information to children in an entertaining way such as this will encourage them to eat more healthy foods.
Trend Themes
1. Smartphone Grocery Apps - There is the opportunity for companies to create similar educational apps that not only display information on where food comes from but also nutritional facts and allergy information.
2. Augmented Reality Educational Tools - Developing educational tools that utilize augmented reality can be a disruptive innovation opportunity for the education industry.
3. Gamification of Healthy Eating - The gamification of healthy eating habits through interactive apps like Taggie has the potential to disrupt the health and wellness industry.
Industry Implications
1. Education - Integrating augmented reality educational tools like Taggie can disrupt and transform the education industry.
2. Food Industry - Creating similar educational grocery apps can potentially disrupt the food industry by disrupting the purchasing habits of consumers towards healthy food options.
3. Technology Industry - The rise in educational apps like Taggie presents a disruptive innovation opportunity allowing for the integration of new technology such as augmented reality and gamification in the educational and health and wellness industries.
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