Peacefully relaxed, the Nic + Zoe SS14 ad campaign embraces a subtle bohemian vibe that a woman would find nearly impossible to not fall in love with. Whether her style is strict and sophisticated or utterly free-spirited, the looks strike a compromise between the two of outfits that would suit a chill day at home or out window shopping on the weekend.
The Nic + Zoe SS14 ad campaign was shot by photographer Mario Sorrenti. It stars Russian model Sasha Pivovarova, who follows in the footsteps of Anja Rubik. Captured entirely in black and white, there is nevertheless an airy and bright ambiance about the images that focuses on the feminine quality of the ensembles showcased.