The Nexxus Unbreakable Care line is the latest addition to the brand's product portfolio that's perfect for helping consumers to combat hair breakage and keep tresses looking their best.
The haircare products include the Anti-Break Shampoo, Thickening Conditioner and the Root Lifting Thickening Spray, which are all being launched at Target. The products are each free from sulfates, suitable for all hair textures and also compatible with chemically treated hair. The products are targeted towards the underlying causes of hair breakage and utilize a Proteinfusion blend to do so, which features an advanced regenerative keratin protein.
The Nexxus Unbreakable Care line is priced at $15.99 per product and is reported to deliver impressive results with up to 97% less breakage.
What's Driving This Trend
- Proteinfusion Haircare Products
- Opportunity to develop haircare products that contain advanced regenerative keratin protein to address hair breakage.
- Anti-sulfate Haircare Products
- Opportunity to develop haircare products that are free from sulfates and suitable for all hair types and textures.
- Breakage-reducing Haircare Products
- Opportunity to develop haircare products that target the underlying causes of hair breakage to deliver impressive results.
Who This Affects Most
- Haircare Industry
- Opportunity to develop new haircare products that specifically address hair breakage and cater to different types and textures of hair.
- Retail Industry
- Opportunity to introduce new haircare products that deliver impressive results at an affordable price point to target consumers.
- Chemical Industry
- Opportunity to develop chemicals and ingredients that repair and strengthen hair to enhance the effectiveness of haircare products.
