The generation of gamers raised on Ms. Pac-Man and Pole Position is bonding with their kids through video games. A study by the Entertainment Software Association claims nearly 35% of parents play video games. 80% of those play games with their kids.
Websites like Gamerdad.com are encouraging parents to review and play games with their kids, and provide forums for gamer parents to share ideas with one another.
Implications - In today's society, many families are encountering weak or disconnected relationships with one another. Advancements in technology and hectic lifestyles may be the reason behind this. Companies who find innovative ways to utilize technology to provide relief from comparable issues will see very large returns.
What Makes This Trend Stand Out
- Family Gaming
- The trend of parents and children bonding through video games is creating opportunities for family gaming experiences that emphasize social interaction and education.
- Parent-centered Gaming Media
- The rise of websites like Gamerdad.com signals the demand for parent-centered gaming media that informs and connects gaming parents, providing opportunities for innovative content and advertising.
- Tech-facilitated Family Interaction
- The growing use of technology to connect family members points to the need for innovative products and services that offer families a means to interact with each other in meaningful ways.
Sectors Adopting This
- Gaming Industry
- The gaming industry can innovate by creating family-friendly games that appeal to both parents and children, emphasizing educational content and social interaction.
- Media Industry
- The media industry can disrupt by developing parent-centered gaming media that appeals to the growing demographic of gaming parents.
- Technology Industry
- The technology industry can benefit by creating products and services that facilitate meaningful family interactions and relationships, leveraging existing tech trends in the market.
