ACU, a popular footwear retailer that's based in Shanghai, helped to design a new Vans Classic Slip-On that draws from elements of the Chinese city's street culture.
In order to do this, ACU adds on accents that have a high level of relevancy for those who call Shanghai home -- supplying it with bits of fur, which is reportedly "a winter delicacy" there. The bottoms of the soles are meanwhile marked by blue and white stripes -- a design that's also included subtly on the upper of the new Vans Classic Slip-Ons as well.
In addition to this, the uppers are constructed of a double layer of colored material -- meaning that after many wears, the sneakers will turn from a dark green to a vibrant tone of orange.
What Makes This Trend Stand Out
- Regional-inspired Collaboration
- Cross-industry collaborations result in the creation of products inspired by regional culture and trends.
- Personalized Footwear Design
- Footwear designs incorporate elements of personal and cultural identity to create customized products.
- Sustainable Aging Footwear
- Sneakers that change color over time with use create a trend of sustainable aging footwear design.
Sectors Adopting This
- Fashion and Footwear
- The fashion and footwear industry can use regional trends to create customized products with cross-industry collaborations.
- Cultural Tourism
- Regional collaborations to create customized products can expand the cultural tourism industry.
- Sustainable Fashion
- The sustainable fashion industry can incorporate new trends in different product designs, such as sneakers that change color with use.
