For Summer 2017, Urban Outfitters will be delivering a new Umbro collection throughout select locations and online.
To promote the collection, Umbro and Urban Outfitters launched a lookbook that highlights some of the pieces that are offered. Included in the shots are branded pullovers, hoodies, tees, tank tops, shorts, and jersey-style ensembles that take inspiration from 90s basketball apparel. Although many of the images show the different athletic pieces paired together, other ensembles feature elements of business attire and other contrasting styles. With these unconventional pairs promoted throughout the lookbook, the retro athletic pieces are made to stand out even more.
Consumers who are interested in the new Umbro collection can find the exclusive release from Urban Outfitters for a limited time only.
Key Themes Behind This Trend
- 90s-inspired Sportswear
- Opportunity for businesses to tap into nostalgia by bringing back retro sportswear styles that cater to millennials and Gen Z.
- Athleisure for Work and Play
- Disruptive innovation opportunity for companies to create versatile sportswear that can be worn both in athletic settings and in the office.
- Exclusive Collections
- Opportunity for retail brands to create exclusive collections with popular brands that drive customer interest and create a sense of urgency.
Where This Applies
- Fashion and Apparel
- Fashion brands can create 90s-inspired collections to cater to a nostalgic market that craves retro fashion trends.
- Sportswear Manufacturing
- Manufacturers can tap into the athleisure trend by producing sportswear that can be worn both in athletic settings and in casual settings.
- Retail
- Retailers can drive sales by creating exclusive collections with popular brands that can only be found at their stores.
