Those of you who don't love the luscious brown cream raise your hand please... I am sure there aren't many of you
"Nutella is the red line that runs between the childhood of millions of people around the world" they say on lovemarks.com.
The famous jar has now been transformed in a very special cube-shaped bag, only 100 of which were made for the special promotion.
The bag, named Gilli Nutella Cube is the perfect replica of a big jar of Nutella, with the retro slice-of-bread label, and is produced by the leather brand Gilli in cooperation with Ferrero.
Celebs have already claimed their pieces like tennis player Daniela Hantuchova and model and prospective first lady Carla Bruni.
Who knows if there are some left... It's priced at 594 euros...That's for the most gluttonous only, I would say.
Here's another innovation from Nutella:
Why This Trend Is Growing
- Novelty Food Merchandise
- The creation of unique, food-themed merchandise presents opportunities for both established food brands and innovative retailers.
- Celebrity Endorsements
- Partnering with popular public figures can provide a significant boost in brand recognition and desirability.
- Retro Design Revival
- Revisiting classic branding through modern design can create a sense of nostalgia and appeal to both loyal customers and new audiences.
Industries Being Reshaped
- Fashion and Apparel
- Fashion brands can create unique, food-themed merchandise that appeals to both foodies and fashion enthusiasts.
- Food and Beverage
- Food and beverage brands can expand their merchandise offerings to include novelty items that showcase their brand and create a unique experience for customers.
- Marketing and Advertising
- Marketing and advertising agencies can work with brands to develop campaigns that incorporate celebrity endorsements and retro design elements to increase brand recognition and desirability.
