Flexible Skate Shoes

These New Stan Smiths from adidas Feature a Gray Primeknit Upper

Looking to revitalize one of its most popular models, adidas is offering a new Stan Smith variation.

Covering the upper in Primeknit material, the brand makes the typically leather construction a bit more flexible on the feet, as well as more breathable. The heather gray fabric is complemented by laces in a lighter tone, in addition to a white accent on the heel and cream-colored soles.

adidas' branding appears on the heel of the sole and on the tongue of the new Stan Smiths -- ensuring that its name is known despite the unconventional look for the model. Apart from being more flexible, the use of the Primeknit material on the new Stan Smiths also makes the shoes warmer for the colder months ahead.

Flexible Skate Shoes
The use of Primeknit material in skate shoes allows for increased flexibility and breathability.

Industries Being Reshaped

Athletic Footwear
The athletic footwear industry can capitalize on the trend of using flexible materials to improve comfort and performance.
Fashion Retail
Fashion retailers can take advantage of the popularity of flexible skate shoes by offering innovative designs and materials.
Textile Manufacturing
Textile manufacturers can explore new materials and techniques to create flexible and breathable footwear.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 68%
Freshness 8%