In and effort to diversify its sneaker offerings, Nike took its popular Air Jordan 1 Mid model and transformed it with a fresh colorway, resulting in its new Sequoia release.
Made for consumers who look for minimalism in their footwear, the uppers of the basketball shoes are colored a simple charcoal tone. With the uppers constructed from suede, the sneakers have a durable design that makes them well-worth the affordable investment.
This is aided by the dark colorway as well, which prevents stains from damaging the look of the new Sequoia Air Jordan 1 Mids. The charcoal on the uppers is contrasted by the white textured sole and a little bit of red branding that can be seen on a label on the tongue.
What Makes This Trend Stand Out
- Minimalist Sneakers
- There is an opportunity for companies to create more simple and streamlined designs for sneakers for consumers who look for minimalism in their footwear like Nike's Sequoia Air Jordan 1 Mids.
- Durable Materials
- There is an opportunity for companies to research and use durable materials such as suede for their sneakers like Nike did with the Sequoia Air Jordan 1 Mids, making them well-worth the affordable investment.
- Stain-resistant Sneakers
- There is an opportunity for companies to create more stain-resistant sneakers like Nike's Sequoia Air Jordan 1 Mids that can prevent stains from damaging the look of the shoes.
Sectors Adopting This
- Footwear
- The footwear industry can seize an opportunity to create minimalist, durable and stain-resistant sneakers, like Nike's Sequoia Air Jordan 1 Mids, to appeal to consumers who look for these features in their footwear.
- Sports
- The sporting industry can take an opportunity to incorporate minimalist and durable sneakers like Nike's Sequoia Air Jordan 1 Mids to enhance athletic performance and offer athletes a variety of options to match their training needs.
- Fashion
- The fashion industry can target consumers who look for sleek designs in their footwear and make minimalist sneakers like Nike's Sequoia Air Jordan 1 Mids a staple in their wardrobe.
