Gothic Dramatic Platform Footwear

Vetements and New Rock Launch a New Platform Sneaker

Vetements works in collaboration with New Rock to design a new iteration of the signature Platform Sneakers for the season. It is detailed with an all-over print over the upper featuring million-dollar bills for a dramatic look. It also features a more muted colorway option of black for those who prefer a more understated look.

The duo joins forces to bring new light to the signature ankle boot. The Million Dollar colorway is vibrant in design and rests on top of a tan tonal midsole foundation and is detailed with touches of black for contrast. The black colorway is accented by silver tonal hardware as its tonal contrast -- both of these have a leather construction and branding at the heel.

Image Credit: Wrong Weather

Dramatic Print Sneakers
Design bold, all-over prints on sneakers for a unique and eye-catching look.
Collaborative Platform Footwear
Partner with a footwear brand to create a new iteration of a classic shoe with updated design features.
Metallic Hardware Accents
Use metallic hardware on footwear for a subtle yet stylish touch of contrast.

Where This Applies

Fashion
Incorporate bold designs and collaborate with other brands to stay on-trend and relevant for consumers.
Footwear
Experiment with unique construction and design elements to stand out in the competitive footwear market.
Accessories
Incorporate metallic hardware accents on various accessories to create subtle contrast and interest.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 7%
Freshness 13%