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Vetements and New Rock Launch a New Platform Sneaker

— August 19, 2022 — Lifestyle
Vetements works in collaboration with New Rock to design a new iteration of the signature Platform Sneakers for the season. It is detailed with an all-over print over the upper featuring million-dollar bills for a dramatic look. It also features a more muted colorway option of black for those who prefer a more understated look.

The duo joins forces to bring new light to the signature ankle boot. The Million Dollar colorway is vibrant in design and rests on top of a tan tonal midsole foundation and is detailed with touches of black for contrast. The black colorway is accented by silver tonal hardware as its tonal contrast -- both of these have a leather construction and branding at the heel.

Image Credit: Wrong Weather

Trend Themes

  1. Dramatic Print Sneakers — Design bold, all-over prints on sneakers for a unique and eye-catching look.
  2. Collaborative Platform Footwear — Partner with a footwear brand to create a new iteration of a classic shoe with updated design features.
  3. Metallic Hardware Accents — Use metallic hardware on footwear for a subtle yet stylish touch of contrast.

Industry Implications

  1. Fashion — Incorporate bold designs and collaborate with other brands to stay on-trend and relevant for consumers.
  2. Footwear — Experiment with unique construction and design elements to stand out in the competitive footwear market.
  3. Accessories — Incorporate metallic hardware accents on various accessories to create subtle contrast and interest.
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