Some photos escaped the walls of the Treo Palm Centro factory, and it looks like they've got a snazzy new phone in the making. Palm is bringing this little, low cost smart phone to the market, and rumor has it, the target market they have in mind is the youth demographic. Stay tuned!
Touchscreen capabilities and a small, compacted size are tell-tale signs of a product marketed to the youth demographic. This, combined with the fact that the Treo Palm Centro release is to be more affordable than most, is a clue that this phone may be targeted to students.
Implications - The reason why the youth demographic is so heavily targeted in today's market is because they are the most willing to try out new products. Though they do not often have their own money, the youth demographic is willing to borrow from parents or get a part time job to test out new products.