Single-Tone Purse Editorials

The New Mansur Gavriel Collection Consists of Bright Red Looks

After hosting a successful pop-up shop in New York City that offered a series of new Mansur Gavriel leather bags along with cakes and other baked goods from Italy, the designer label released a fresh capsule collection for Spring/Summer 2017.

The apparel functions as the perfect backdrop for the brand's newer purses, which make use of its popular 'Bucket Bag' silhouette. Most are totally monochrome, however a few flaunt a simple plaid pattern. Although the bags are incredibly simple, the structured build of each gives them a high-end aesthetic. This is enhanced by the brand's use of premium leather and shimmering gold accents as well.

The bags, along with the apparel that's presented in the editorial, launched online on February 17th.

Monochrome Bag Collections
Creating single-tone bag collections with premium materials and unique silhouettes can create a look of high-end luxury for a brand.
Structured Bucket Bags
Structured bucket bags offer both practicality and style, and can be created with unique features such as plaid patterns or shimmering gold accents.
Pop-up Shop Events
Offering exclusive products and experiences at pop-up shops can create hype and increase brand recognition.

Who This Affects Most

Fashion Retail
Fashion retailers can use the trend of structured, monochrome bucket bags to create unique collections that cater to a luxury audience.
Event Planning
Event planning companies can use the trend of pop-up shops to create unique brand experiences for clients.
Leatherworking
Leatherworking companies can focus on creating structured, high-quality bucket bags using unique materials and designs for the luxury market.
SCORE
2.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 31%
Freshness 8%

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