Remixed Designer Streetwear Fashion

The New Gosha Rubchinskiy Line Features Some Obscure Additions

A new Gosha Rubchinskiy line was recently unveiled, showing the Russian fashion designer's creations for the brand's Fall/Winter 2018 offerings.

The majority of the pieces tap vintage sportswear styles, with a variety of fleece staples, colorful tracksuits, and other classics featured. In addition to these styles are a few especially obscure ones, such as the half tank top tees that feature two completely different patterns and colorways on either side. While one side of the shirt has a typical t-shirt sleeve, the other side has it cut off, making it look like a muscle tank. The new Gosha Rubchinskiy line also features pants that are designed in a similar style, with different colors on either leg.

Image Credit: Dover Street Market

Vintage Sportswear Fashion
Opportunity for disrupting traditional sportswear designs with trendy and retro aesthetics
Asymmetric Fashion Design
Opportunity for creating clothing items with mismatching patterns and colors
Mix and Match Clothing
Opportunity for bringing together different styles and colors for a unique fashion statement

Industries Being Reshaped

Fashion and Apparel
Industry can incorporate vintage and retro styles into sportswear and explore asymmetric design elements
Textile Manufacturing
Industry can develop new printing and dying techniques to create unique color and pattern combinations
Athletic Wear Retail
Industry can offer mix-and-match options to consumers for customized outfits and increase personalization opportunities
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 58%
Freshness 8%

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