Tyler, the Creator is known for his offbeat fashion choices that imbue his playful demeanor into the clothes he wears -- which is something that's seen in the rapper's new Golf Wang lookbook for Fall/Winter 2016 as well.
The collection follows up his first ever runway show in the summer at MADE LA and makes use of much of the same themes in terms of color and pattern choices -- which are iconic to the rapper's brand. The new Golf Wang offerings take advantage of the change in season as well however, making sure to include red and green flannel ensembles and extravagant fur jackets in the mix.
Tyler, the Creator also plays on adidas' logo, swapping out its brand name for his own. Animal prints are often paired with neon accents in the lookbook, which works well with the highly saturated imagery and gives it a bit of retro feel.
What's Driving This Trend
- Neon Fashion
- There is an opportunity for fashion brands to experiment with neon accents, similar to Tyler, the Creator's Golf Wang lookbook for Fall/Winter 2016.
- Alternative Logos
- Brands can try swapping out traditional logos for alternative options, as Tyler, the Creator did with adidas in his Golf Wang lookbook.
- Retro Imagery
- Fashion brands can explore using highly saturated, retro imagery in marketing materials and promotions, inspired by Tyler, the Creator's Golf Wang lookbook.
Who This Affects Most
- Fashion
- Fashion brands can reference Tyler, the Creator's Golf Wang lookbook for inspiration to shake up their collections.
- Footwear
- Footwear brands can explore alternative branding, similar to Tyler, the Creator's use of adidas in his Golf Wang lookbook.
- Faux Fur
- Faux fur companies can explore more outlandish designs, inspired by Tyler, the Creator's use of extravagant fur jackets in his Golf Wang lookbook.
