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Urban Headgear Promos

New Era Tokyo Shows the Brand's Transition to the Land of the Rising Sun

— June 20, 2011 — Pop Culture
New Era has found its way to Japan, and to promote this new transition, the brand has released the New Era Tokyo promotional video.

The clip from the New Era Tokyo promo depicts three different individuals stylishly wearing their individual caps from the brand. All of them head towards the store, which gives viewers a first look at what the company has set up. A major highlight of the clip is the machine shown at the end, which is a steam cleaning service that will be provided from the store.

New Era Tokyo is located in the Harajuku district most famed for Lolita cosplays and urban streetwear. With the addition of New Era, the area will continue to be one of the hippest places to be in Tokyo.
Trend Themes
1. Headgear Fashion - Opportunity for disruptive innovation in creating unique and stylish headgear that appeals to urban streetwear and fashion trends.
2. Store Experience - Opportunity for disruptive innovation in integrating innovative services like a steam cleaning machine to enhance the retail experience.
3. Tokyo Fashion Districts - Opportunity for disruptive innovation in creating partnerships and collaborations with trendy fashion districts like Harajuku to expand brand presence and reach new consumer segments.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation in the fashion retail industry by incorporating unique headgear styles and enhancing the in-store experience.
2. Fashion Accessories - Opportunity for disruptive innovation in the fashion accessories industry through the development of innovative headgear designs that align with urban streetwear trends.
3. Tourism and Travel - Opportunity for disruptive innovation in the tourism and travel industry by leveraging partnerships with trendy fashion districts like Harajuku to attract tourists interested in fashion and street culture.
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