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Urban Headgear Promos

New Era Tokyo Shows the Brand's Transition to the Land of the Rising Sun

— June 20, 2011 — Pop Culture
New Era has found its way to Japan, and to promote this new transition, the brand has released the New Era Tokyo promotional video.

The clip from the New Era Tokyo promo depicts three different individuals stylishly wearing their individual caps from the brand. All of them head towards the store, which gives viewers a first look at what the company has set up. A major highlight of the clip is the machine shown at the end, which is a steam cleaning service that will be provided from the store.

New Era Tokyo is located in the Harajuku district most famed for Lolita cosplays and urban streetwear. With the addition of New Era, the area will continue to be one of the hippest places to be in Tokyo.
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