Western Streetwear Couture

The New Coach Collection Boasts Vintage Looks with a Modern Twist

The new Coach collection is a part of the designer brand's Fall/Winter 2017 offerings. On the runway, the styles were held together by a cohesive western inspiration, which gave the collection a highly vintage look. To make the apparel more appealing to today's consumers, the designer brand also made use of streetwear styles in combination with the classic western ones.

Included in the new Coach collection are flowing floral dresses, leather jackets that feature cowhide patterns, oversized parkas, camouflage shirts, skirts and pants, sheepskin vests, fur hats and much more. For more detail, the brand also includes various embroidered patches and other intricate accents. To push the western theme further, the brand presented the looks on a runway that was covered in golden grass.

Vintage-inspired Streetwear
Opportunity for designers to combine vintage aesthetics with contemporary streetwear trends.
Cohesive Western Styles
Potential for brands to create collections that seamlessly blend classic western elements for a cohesive look.
Intricate Embroidered Accents
Chance for designers to incorporate embroidered patches and other intricate details to add a unique touch to their apparel.

Sectors Adopting This

Fashion Retail
Potential for fashion retailers to offer vintage-inspired streetwear collections that appeal to today's consumers.
Apparel Design
Opportunity for apparel designers to create cohesive collections that combine classic western styles with modern twists.
Accessories
Chance for accessory brands to incorporate intricate embroidered accents into their products, such as hats, bags, and jewelry.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 38%
Freshness 8%