Public relations is one area where America's Central Intelligence Agency leaves a whole lot to be desired, but the organization has taken a great step towards remedying this with their new CIA website.
The new revamp of their domain is designed to be interactive and engaging to visitors. This new CIA website includes a YouTube channel, a Flickr photo-stream and an entire childrens section, complete with games and educational videos. The positive improvement to their online media presence is a step forward for the CIA as a whole -- particularly with kids.
Key Themes Behind This Trend
- Interactive Government Websites
- Government agencies are implementing interactive and engaging features in their websites to improve their online presence and connect with their audience.
- Web 2.0 Integration
- More government agencies are incorporating web 2.0 media, such as social media and video platforms, to enhance their online user experience.
- Children's Section in Government Websites
- Government websites are creating dedicated children's sections that offer games and educational videos to engage younger audiences with their content.
Where This Applies
- Government and Public Sector
- The government and public sector can explore ways to integrate web 2.0 media and interactive features to improve their online presence and engage with their audience.
- Education and Elearning
- The education and eLearning industries can create engaging and interactive games and videos for children's sections in government websites.
- Social Media Management
- Social media management companies can assist government agencies in creating effective social media strategies and incorporating them into their websites.
