The New Balance Project by Hayoung Jung uses project mapping to trace a transforming line of light on a pair of retro New Balance sneaks. The result is a pop-culture clad clip that touches on the old-school, the new school, the techies and the b-boys.
Set to super funky music, the New Balance Project is sure to cause quite the commotion amongst the blogosphere. Check out the clip in the attached video to get a one-up on your Internet hipster friends.
Key Themes Behind This Trend
- Projection Mapping Sneakers
- Projection mapping technology can be used to create unique and visually appealing designs on sneakers and other fashion items.
- Retro-futuristic Aesthetics
- Combining vintage designs with modern technology can result in visually striking products that appeal to both old-school and new-school audiences.
- Personalized Footwear
- Projection mapping technology can be used to create customized and dynamic designs on footwear that reflect the wearer’s individual style and preferences.
Where This Applies
- Fashion
- The fashion industry can utilize projection mapping technology to create innovative and visually appealing designs on clothing and accessories.
- Consumer Electronics
- Companies in the consumer electronics industry can incorporate projection mapping technology into their products to enhance aesthetics and user experience.
- Sports and Fitness
- The sports and fitness industry can offer personalized and customizable athletic footwear options that utilize projection mapping technology.
