Modern-Tech Skate Sneakers

Tiago Lemos and New Balance Numeric Drop the 808 Skate Shoe

Professional skateboarder Tiago Lemos works on his second pro model of footwear alongside New Balance Numeric. Together, the duo launched the 808 Skate sneaker that features a chunky silhouette and detailed with bold branding details throughout. It features the brand's finest skate technology including the full-length ABZORB midsole foundation. It is the same foam compound that is used to support other models that are true to the 808 line.

The colorway blends together neutral hues of white, navy blue, and grey, with a touch of pink as the accenting color of the high-speed running shoes. The special new Numeric 808 skate sneaker is now available to shop online at New Balance with upcoming colorways to come.

Image Credit: New Balance Numeric

Skate Sneaker Trend
The rise of skate culture and streetwear fashion has created a trend for skate-inspired sneakers, offering an opportunity for companies to collaborate with skateboarders and create stylish, functional footwear.
Chunky Sneaker Trend
The popularity of chunky, exaggerated silhouettes in footwear has extended to skate sneakers, allowing brands to experiment with bold designs and shapes to appeal to fashion-conscious skaters and streetwear enthusiasts.
Athletic Technology Trend
The incorporation of athletic technology into skate sneakers is becoming more common, presenting an opportunity for brands to differentiate their products by offering features such as advanced cushioning or support for high-impact landings.

Industries Being Reshaped

Skateboarding Industry
Skateboard companies can collaborate with footwear brands to release pro model shoes that incorporate the latest athletic technology or fashionable design elements, appealing to both serious skaters and casual enthusiasts.
Athletic Footwear Industry
Athletic footwear brands can expand into the skateboarding market by creating sneakers that offer features such as durable materials or grippy outsoles, attracting a new segment of consumers interested in skate-inspired fashion.
Streetwear Industry
Streetwear brands can incorporate skate sneakers into their product lines, offering a stylish, versatile footwear option that appeals to both skaters and fashion enthusiasts.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 33%
Freshness 13%