Pretty Pastel Sneaker Lookbooks

The New Balance ML999 Spring 2014 Catalog Embrace Cherry Blossoms

The New Balance ML999 Spring 2014 lookbook focuses on a pretty photoshoot full of bright pastel colors, budding branches and, of course, a couple of sneakers that will welcome the warmer weather in style. The catalog envisions the sneakers as the cherry blossoms they are named after. Although undeniably feminine, they would add a playful touch to any masculine wardrobe as well.

Since the salmon pink and baby blue accents accentuated in the New Balance ML999 Spring 2014 lookbook are subtle, it makes that last statement even more viable. Each model sports a mostly grey upper with a suede heel counter, which keeps the palette soft without going too overboard. Overall, it is a lightweight design perfect for spring.

Bright Pastel Colors
Opportunity for brands to incorporate bright pastel colors into their designs and products.
Playful Touch
Potential to add a playful touch to traditionally masculine products and fashion.
Lightweight Design
Room for innovation in creating lightweight designs for spring and summer.

Sectors Adopting This

Fashion
Fashion brands can incorporate bright pastel colors and playful elements into their collections.
Footwear
Opportunity to develop lightweight and vibrant sneakers for spring and summer seasons.
Product Design
Designers can explore incorporating bright pastel colors and playful elements into various consumer products.
SCORE
6.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 87%
Freshness 8%