Monochromatic Mid-Top Sneakers

The New Balance 696 Shoe is Built for the Outdoor Enthusiast

The recently released New Balance 696 is the perfect shoe to keep you warm for the cool autumn months. The classic New Balance silhouette is recreated but paired with a sleek mid-top finish. This will ensure more coverage of your foot and ankle, while keeping the iconic brand's style in check.

The monochromatic black finish gives you a neutral shoe perfect for any outfit. Throughout the upper, there is a Cordura mesh-like fabric to contrast the black suede exterior and leather branding. An off-white REVlite midsole gives the shoe a vintage look while also maximizing comfort.

The sleek all-black finish provides your wardrobe with a reliable and comfortable sneaker. The New Balance 696 fuses together the classic look of a Sneakerboot while incorporating a modern black color palette.

Sleek Mid-top Finish
Opportunity for footwear brands to create fashionable mid-top sneakers that offer more coverage and style.
Monochromatic Color Palette
Potential for fashion brands to design neutral shoes with a single color scheme that can easily be paired with any outfit.
Vintage Look with Modern Comfort
Possibility for sneaker manufacturers to combine retro aesthetics with advanced cushioning technologies for a stylish and comfortable shoe.

Sectors Adopting This

Footwear
Footwear companies can explore innovative designs and materials to create mid-top sneakers that offer style and functionality.
Fashion
Fashion brands have the opportunity to incorporate monochromatic color palettes into their collections, providing versatile options for customers.
Sportswear
Sportswear brands can tap into the demand for vintage-inspired sneakers that combine retro aesthetics with modern comfort features.
SCORE
6.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 88%
Freshness 8%

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