Sneakerheads who have a fascination with Nike's classic silhouettes are now able to get their hands on a new Air Max 97 colorway, which has been dubbed the 'Pumice/Racer Blue.'
The sneakers feature the silhouette's classic wavy designs, which decorate the uppers in a statement fashion. The colorway starts with an icy hue of baby blue at the tops of the uppers, which takes on a more grayish hue as it edges closer to the chunky white soles. The soles are finished off with some transparent accents, which also have a blue tinge to them, as well as a black outsole that helps to maintain a clean look.
Nike's Swoosh branding is included in a deep hue of electric blue on the sides of the uppers, as well as on the tongues.
Key Themes Behind This Trend
- Revitalized Classic Sneaker Silhouettes
- Opportunity for sneaker brands to create new colorways and designs for classic silhouettes, attracting sneakerheads and collectors.
- Bold and Statement Colorways
- Market demand for sneakers with unique and eye-catching color combinations, providing opportunities for brands to experiment and stand out.
- Transparent Accents and Materials
- Growing popularity of sneakers featuring transparent elements, presenting opportunities for innovative designs and material applications.
Where This Applies
- Footwear and Sneaker Industry
- Opportunity for shoe manufacturers to capitalize on the demand for revitalized sneaker models and create new colorways for classic silhouettes.
- Fashion and Streetwear Industry
- Opportunity for fashion and streetwear brands to collaborate with sneaker manufacturers to release limited edition sneaker models with bold colorways and unique designs.
- Material and Textile Industry
- Opportunity for material and textile suppliers to develop innovative transparent materials for sneakers, catering to the market demand for unique and statement-making designs.
