80s-Inspired Swimsuit Campaigns

This New Agent Provocateur Series Features Bold Cuts and Colors

Female fans of vintage styles are likely to appreciate the new Agent Provocateur collection, which boasts 80s-inspired cuts and color palettes with a contemporary twist.

One-piece suits are plentiful, and there's a number of bikini styles to choose from as well. The cuts of the latter vary, with high-waisted mesh and opaque bottoms available, in addition to simple string-tie ones. Many of the one-piece suits feature unique cut-out designs, which supply them with a sultry look that makes them perfect for lounging on beaches and boats in fashion.

To promote the new Agent Provocateur collection, the UK-based swimsuit and lingerie brand released an editorial that shows models posing in the garments against a backdrop of sand and sports cars.

Vintage-inspired Swimwear
Opportunity for brands to create swimwear collections that pay homage to retro styles with a modern twist.
Cut-out Designs
Innovative swimwear designs featuring unique cut-outs that add a sultry and fashionable touch.
High-waisted Bikinis
Growing demand for high-waisted bikini styles that offer flattering and trendy options for fashion-conscious consumers.

Where This Applies

Swimwear
Swimwear brands can explore the opportunity to create vintage-inspired collections with bold cuts and colors.
Fashion Photography
Photography studios and professionals specializing in fashion can capitalize on the trend by offering services that highlight retro-inspired swimwear.
Lingerie
Lingerie brands can expand their product offerings by incorporating 80s-inspired colors and cuts into their swimwear collections.
SCORE
6.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 100%
Activity 98%
Freshness 8%