AT&T network subscribers can take advantage of a great deal starting today when they decide to upgrade or purchase a new smartphone. Customers that purchase the new Samsung Galaxy S7 or Galaxy S7 Edge on the AT&T network will receive a free Samsung 48-inch Smart TV.
In order to qualify for the fantastic offer, users simply need to be a DIRECTV user or to sign up for the service when getting their new phone. The deal is also linked to earning Plenti points from the brand that can be redeemed for great offerings from the company.
Many market analysts have forecasted that the smartphone market is reaching saturation, which has sparked an increased focus on moving more handsets. This deal shows how brands are looking to appeal to consumers seeking value and the latest technology.
What Makes This Trend Stand Out
- TV Smartphone Bundle
- Offering a free TV with a smartphone purchase shows a trend towards product bundles as a way to appeal to value-conscious consumers.
- Customer Incentives
- Providing free TVs and loyalty program points indicates a trend towards providing additional incentives for customers to make purchases.
- Market Saturation Response
- As the smartphone market reaches saturation, offering value-added deals such as free TVs shows a trend towards creative responses to market shifts.
Sectors Adopting This
- Telecommunication
- AT&T's offer shows innovation in the telecommunication industry by bundling products and services to appeal to customers.
- Electronics Retail
- Electronic retailers can learn from AT&T's approach of offering additional value to customers through bundled product promotions.
- Consumer Loyalty
- This offer's connection to the Plenti loyalty program shows a trend towards brands investing in and using such programs to drive customer engagement and purchase loyalty.
