If you have ever wanted to try Nestlé brownies at home, now it's possible with Nestlé Toll House's 'Ready-To-Bake Brownies.' These brownies come in a ready-to-cook format that essentially mimics the last stage of the brownie cooking process. The brownies are already mixed, featured added cookie morsels and cocoa, and even come in a ready-to-bake pan.
The only work required on the part of the consumer is to remove the brownie mixture and pan from the box, pre-heat the oven, peel off the plastic from the pan, and cook the brownies for the specified amount of time. This means consumers can sit back and watch delicious brownies be cooked and made as fresh as possible right in front of them with no work required.
The Nestlé Toll House Ready-To-Bake Brownies will be available at select retailers across the United States beginning in March.
Image Credit: Nestlé Toll House
What's Driving This Trend
- Ready-to-bake Desserts
- Creating more desserts in a ready-to-bake format to make baking easier for busy consumers.
- Convenient Baking
- Developing more convenient methods of baking that require minimal effort and produce high-quality results.
- Packaged Meal Kits
- Creating meal kits that provide all the necessary ingredients and cooking supplies in a single package for consumers who want to cook but don't have the time or knowledge to do so.
Who This Affects Most
- Food and Beverage
- Developing new products and packaging formats to make cooking and baking easier and more convenient for consumers.
- Retail
- Partnering with food manufacturers to bring more ready-to-bake and packaged meal kit products to store shelves to meet consumer demand.
- Technology
- Developing smarter packaging that can withstand high temperatures while cooking and is more eco-friendly to reduce waste and improve sustainability.
